Selected work
Work that showsthe range.
A selection of work across international SEO, digital marketing, WordPress, technical optimization, analytics, and website performance.
Case studies
Selected projects.Different problems. Connected thinking.
International SEO · E-commerce
Pearls Only
International SEO management across 30 country-specific domains, combining keyword research, competition analysis, on-page optimization, content planning, publishing, and multilingual content management.
Digital Marketing · Project Management
Future-Ready Consulting
Digital marketing and project management across client accounts, including social media, Meta Ads, Google Business Profile activities, team coordination, and project execution.
Web Development · Technical SEO
WordPress & Technical Projects
WordPress development, maintenance, troubleshooting, performance optimization, and SEO-related technical work across websites requiring ongoing technical support.
How I approach projects
The work is different.The thinking stays consistent.
Every project has a different starting point, but the goal is to understand the problem first, build the right system, and use measurable information to improve it.
Understand the problem
Start with the business objective, audience, website, search environment, and current situation before deciding what should be done.
Build the right system
Connect strategy, implementation, technical foundations, content, acquisition, and measurement instead of treating every task as an isolated activity.
Measure what matters
Use search, analytics, advertising, and website data to understand what is changing and where further improvement is needed.
Have a project?
Let's work on the problem behind the problem.
If you're trying to improve search visibility, acquisition, tracking, or website performance, start with the actual business problem and work backwards from there.